Digital marketing refers to the entire range of promotional activities that take place on the internet. From managing social media to content marketing, to paid advertising or artificial intelligence (AI) Digital marketing encompasses a broad range of specialized skills.
If you take the proper approach, digital marketing is an art. Whatever your job it’s focused on addressing your target audience’s issues and delivering solutions through the appropriate channels and at the right moment. If you’re a creative, analytical or both, then digital marketing is an enticing and lucrative career track.
As per Expert Market Research, the digital marketing market is predicted to grow to a value of $1099.33 billion in 2032. This kind of growth, especially with the aid of the generative AI can provide great opportunities for professionals who are determined to make a name for themselves in the professional career in digital marketing.
If you’re thinking about the possibility of a career in digital marketing you may be thinking what path to follow. If you’re looking to start your journey in the digital realm or you’re considering switching careers These are the most popular digital marketing careers to keep an eye on this year.
What are the top careers in digital marketing for 2025?
If you’re in search of an opportunity in the field of digital marketing, the great news is that there’s a wide range of fulfilling roles and career paths to take into consideration.
1. Social media manager
Social Media Manager jobs are anticipated to grow by 10 percent from now until 2028. This translates to approximately 33,700 new jobs over the next 10 years.
What is social media managers do? Social media managers are accountable for developing a targeted content strategy for a company’s different different social channels. The job also requires the ability to analyze as you need to evaluate and monitor the effectiveness of your campaigns across all channels and identify growth opportunities.
If you enjoy being social with other people through social media, and are innovative as well as analytical, then this might be the ideal job for you.
Key duties:
- Create meaningful and relevant content that is relevant and meaningful to specific audiences for many social media platforms like Instagram, X, Facebook Threads, X as well as TikTok.
- Monitor your social media analytics regularly to gauge performance, spot trends or patterns, then adjust your strategy according to your users’ demands.
- Create Social Media strategies together with other digital marketing professionals to advertise specific campaigns, products or services.
- Create social posts and maintain a calendar for content creation to ensure consistent content across all social media platforms.
- Engage and engage regularly with your audience in order to enhance engagement, create an online community, and establish trust.
2. Email marketing specialist
Marketing via email is among the oldest methods of digital marketing and is still among the most efficient. Why? It’s because emails can be easily customized to deliver valuable content directly to your prospective or clients’ inboxes.
A specialist in email marketing is in charge of everything related to “email” related, which includes creation of email campaigns, content creation, sourcing images as well as tracking performance data and establishing automated workflows to help customers (and making sales! ).
If you’re a great communicater (and quick to write! ) Are you fascinated by technology that is automated and are convinced of the power of data-driven marketing and have a persuasive personality then this could be the right career path in digital marketing for you.
Key duties:
- Develop and create an identity or a company’s mail marketing strategies.
- Create campaign ideas and then implement them.
- Control the marketing emails of your email list and divide subscribers into appropriate audience groups by demographics, interest and buying habits or levels of engagement.
- Monitor performance using analytics and find ways to improve the content or the strategy.
- Make use of the A/B test to maximize your content creation processes to achieve the most optimal outcomes.
- Automate and manage platform integrations Automations, workflows, and integrations to increase efficiency and get the most returns on investment (ROI) out of your marketing emails.
3. SEO expert
SEO or Search Engine Optimization (SEO) is a essential aspect of digital marketing because it includes strategies and actions that make a company more prominent for keywords for Google or other popular search engines.
The field of SEO is always evolving, especially due to the growth of AI Search – consequently, as an SEO expert, you must to be sure that you are and truly up to date.
While strategies for SEO are continually evolving, the importance of SEO in aiding in ranking websites and improve visibility of brands remains. This is why it’s an extremely sought-after career in the field of digital marketing.
If you’re one who is keen to stay on top of the latest trends in digital marketing with an eye for details such as data, and can be flexible, becoming an SEO specialist is the best choice.
Key duties:
- Conduct an analysis on-site as well as off-site to gather information about your competition.
- Utilize data platforms such as Google Analytics (GA4) to gather valuable information and create reports on performance.
- Help in the creation, curating and create relevant engaging, credible, and authentic SEO-optimized content.
- Develop off-site and on-site SEO strategies for companies and brands.
- Contribute to the blog of the company and play an integral role in the design and implementation of the most important marketing campaigns.
- Conduct deep search engine research to ensure you are following the current strategies for keyword research.
- Stay up-to-date with the latest developments and trends in the field of search marketing.
- Learn and adapt to constant Google algorithmic adjustments.
- Establish relationships with relevant industry leaders and keep track of your company’s link portfolio.
- Implement your SEO strategy together with paid advertising and search campaigns to maximize impact.
4. Content marketing manager
The value of content marketing has become more effective than ever before. To stand out from the crowd on the internet, brands are investing in experts who are able to push the boundaries of creativity and create content that provides the best value and bring an image of the brand to life.
As an editor in charge of content marketing, you’ll play a crucial part in shaping the website’s presence. You’ll be in charge of generating specific concepts and creating various kinds of content (blog posts whitepapers, infographics and whitepapers thoughts-leadership pieces and so on.) while overseeing the whole content strategy.
If you’re extremely inventive, filled with ideas, possess solid writing abilities, and can utilize prompts in AI tools such as ChatGPT and have are eager to understand the specifics of data-driven marketing as well as SEO-related writing You can be a highly successful Content Marketing Manager.
Key duties:
- Develop content strategies that align with the brand’s short and long-term goals for marketing.
- Create and distribute engaging content to certain audiences on a regular basis.
- You are responsible for updating the brand’s style of writing as well as tones of voice (TOV) guidelines.
- Edit, proofread, or improve the quality of content (internal or freelancers) and assist in developing their skills in content.
- Work with other content creators within the company to ensure consistency of the brand across channels and all touchpoints.
- Help to optimize and improve content in accordance with SEO the best SEO practices.
- Utilize digital tools to analyse the traffic on websites as well as improve processes for producing content and boost the engagement of users.
- Make and maintain an editorial calendar so that your team is consistently producing and publishing top-quality content.
- Manage content campaigns and collaborate in other areas to guarantee success of different resources and projects.
- Make sure that content is in compliance with areas like copyright law, data protection and.
- Find out about the latest industry news and trends, and share the findings with your team regularly to keep ahead of the curve.
5. Digital marketing manager
The job of the digital marketing manager is vast as it encompasses every aspect of a company’s marketing activities on the internet.
As the digital marketing manager you’ll be accountable for monitoring the effectiveness of each digital marketing campaign and ensuring that all channels function in tandem to ensure a constant ROI across all of the channels.
The job of an executive in digital marketing can be varied and rewarding however, it’s also a huge responsibility. You’ll require a solid understanding of all the digital marketing skills and capabilities (including those listed in this list) to become a successful director of digital marketing.
Key duties:
- Develop strategies and plans for the growth, engagement and transparency across every online marketing platform.
- Create multichannel marketing campaigns that generate revenues, boost brand recognition and provide a profitable ROI.
- Contact senior decision makers as also marketing and sales professionals in order to highlight the importance of your efforts. Delegate work to the appropriate individuals at the right moment.
- Examine performance metrics across all channels to identify new possibilities for growth and help propel the company forward.
- Stay up-to-date with current trends in the industry and communicate them to your team to ensure that you remain current, efficient and profitable in a constantly changing and competitive environment.
6. Specialist in paid ads
Paid advertisements are an essential element of any successful digital marketing strategy, and with the correct approach it can provide a high return on investment. If you can master the art of pay-per click (PPC) and paid social ads it is possible to enjoy an exciting job.
A specialist in paid ads is accountable for implementing the combination of both creative and analytical strategies to attract certain audiences and boost awareness and engagement, or even sales. There are many platforms to learn about as a specialist in paid ads which include Meta, Google Ads, TikTok along with Amazon Ads in addition to learning to master programming-based advertising.
If you’re a fervent learner, have great organizing skills, you are able to control budgets efficiently and have a an artistic flair, then becoming a paid advertisements specialist might be the perfect fit for you.
Key duties:
- Create paid ad strategies for all platforms that match with strategic business goals and campaigns.
- Design eye-catching ad images and copy that grabs attention as well as inspires action. makes it easier to convert.
- Create and manage display, search videos, and marketing campaigns for remarketing.
- Make sure you are optimizing your advertising targeting strategies bidding strategies, ad targeting, and audience segmentation.
- Test A/B to optimize your advertisements for outcomes in the area of engagement conversions as well as return on ad expenditure (ROAS).
- Monitor and analyze the performance of ads across various platforms, which include Google Tag Manager, Google Analytics and conversion tracking pixels, as well as the social media metrics.
- Develop retargeting and marketing campaigns to engage specific audiences and encourage the audience to make a commitment in your business or brand.
7. AI marketing specialist
The popularity of Artificial intelligence (AI) is growing. In fact 92% of companies across industries plan to invest in intelligent AI tools in 3 years time, as per research conducted by McKinsey.
In addition to in addition to generative AI tools, companies are also utilizing AI software for their marketing as well as platforms that simplify processes and automate specific marketing tasks, such as segmentation of the audience and the workflows for email marketing. AI-powered agent are also beginning to showcase their capabilities.
As a digital marketing professional, it is crucial to take advantage of AI and make use of it to enhance your work. If you’re keen on AI it can be an ideal career path for those interested in digital marketing. As AI adoption continues to grow and companies are looking to recruit AI marketing experts to increase efficiency and boost innovation across all channels.
Since the role is constantly evolving, it’s difficult to know precisely what’s required since it may change over the course of the day. . But, the main responsibilities that an AI marketing professional is to leverage AI tools to improve digital marketing practices while offering internal support and education.
You’ll also be accountable to use (and even teaching) the generative AI engines such as ChatGPT to develop high-quality shorts and guides for marketing professionals within an organisation.
They are the main responsibilities that an AI marketing professional however, as it is expected to play such a crucial position in the near term the potential of it is vast.
Are digital marketing opportunities a viable job?
If you select a career in digital marketing that is in line with your passions and interests it’s likely that you’ll be very happy.
Select a field of marketing using digital technology that is compatible with your individual preferences and you’re motivated to keep studying over the long run. The field of digital marketing offers a profession that lets you change routes and shift your focus depending on your commitment to continuous learning, such as certified by industry experts to ensure your skills are up-to-date and show employers your knowledge.
If you are able to work hard and develop a range of digital marketing abilities and abilities, you could go beyond the role of a digital marketing manager to become the Chief Marketing Officer, an executive position that manages all marketing departments at an executive level.
A CMO can earn more than PS100,000 per year. Therefore, it’s safe to say the field of digital marketing is a worthwhile option when you’re determined.
Take a look atour podcast interview in the podcast with Peter Murphy Lewis, a highly successful fractional CMO to find out how he came to the point he’s at.
What are the best paying jobs in the field of digital marketing?
Additionally, CMOs, digital marketing management managers as well as senior specialists in marketing usually make the highest salaries in this field, but it’s important to know the digital capabilities that can boost your earnings.
According to the data of GrowthBuddy the digital marketing salary can range from PS25,000 for entry-level jobs up to upwards of PS80,000 for marketing jobs at the top.
The compensation for certain digital marketing positions differ based on the organization, location and the level of experience. But, the most senior positions in marketing and high-skilled roles generally have the highest pay in the realm of marketing via digital channels.
What are the factors to take into consideration when choosing an online marketing career
If you’re thinking about a career in digital marketing and are not sure what path to pursue Here’s a list to aid you in making the right choice.
- Which aspects of marketing via digital excit my interest the most?
- What talents, skills or interests are compatible with roles in digital marketing that are of interest to me?
- Are I willing to learn the essential skills required to be successful in the positions I’m thinking about?
- Are there opportunities for me to expand and develop my careers in digital marketing?
- What kind of work environment would I excel in? (remote or agency, in-house, etc.)
- What are my career objectives in the long run in digital marketing?
- What are my final pay goals?
If you are aware of what opportunities in digital marketing are open to you, make the effort to read this article in depth and pick a route that you are excited about.
Supercharge your digital marketing career
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